Image Alt

The Investing Box

  /  Editor's Pick   /  Is NOW the time for me to finally buy Tesla stock? Here’s what the charts say!

Is NOW the time for me to finally buy Tesla stock? Here’s what the charts say!

Smiling senior white man talking through telephone while using laptop at desk.

Electric vehicle (EV) maker Tesla’s (NASDA:TSLA) share price has rebounded strongly after a troubled 2022. In fact it’s up 102% in the year to date as investors have piled back in.

Elon Musk’s company is by far the most Googled S&P 500 share in the UK over the past year, according to CMC Markets. The carmaker’s name and ticker are typed into the search engine 260,180 times a month, on average.

I’m considering adding some Tesla shares today. Though I’m concerned a bubble has now formed around the stock following recent share price strength.

So what should I do?

Premium valuation

At $239.80 per share, the firm now trades on a forward price-to-earnings (P/E) ratio of around 70 times. It also looks mighty expensive on a price-to-sales (P/S) basis, especially compared to its peers.

As the chart below shows, Tesla trades on a P/S ratio of around 8.9 times. This sails above corresponding readings of 2.84 and 1.29 times for EV industry rivals NIO and BYD. Volkswagen, meanwhile — which is the third-largest EV company by sales — trades on a tiny ratio of 0.19.

Chart showing Tesla's P/S ratio versus rivals.
Created at TradingView

I need to find a reason then why Tesla stock commands such a juicy premium versus the competition. If I can see some clear competitive advantages I may still be tempted to take the plunge.

Brand power

Incredible brand power is the chief reason why the carmaker remains in high demand with investors. According to consultancy Brand Finance, it’s currently the world’s most valuable automative brand with a value of $66.2bn.

This is thanks in part to the Tesla’s obvious green credentials. Companies that can help soothe the climate emergency are highly popular with the public.

It’s also because of the firm’s strong track record of innovation. More recently, the carbuilder’s huge investment in artificial intelligence (AI) — a huge money spinner in its own right — has also grabbed the public’s imagination. Tesla hopes to produce its first totally self-driving vehicle this year.

The company also benefits from its obvious association with tech-pioneer Musk.

Time to buy Tesla?

Tesla's revenues during the past five years.
Created at TradingView

So will I buy Tesla stock for my own shares portfolio right now? The answer is no.

The carmaker’s revenues have risen at an impressive rate during the past five years, as the chart above shows. They could continue going to the moon too, as the EV charging infrastructure improves and worries over the climate emergency increase.

But Musk’s motor company will have a fight on its hands to continue dominating the market. Impressive sales numbers from industry rivals including BYD and Rivian Automotive show that competition in the EV space is ramping up. China’s BYD sold 1.3m cars in the first half, up more than 90% year on year.

Increasing competition also means that Tesla is having to cut prices to tempt drivers to buy its cars. Indeed, the business announced overnight further price reductions for its Model Y and Model 3 vehicles in China, putting extra pressure on its margins.

As a potential investor, I’m also concerned about ongoing production issues at the firm, as well delays in rolling out new models like its Roadster.

I don’t believe Tesla shares merit the huge premium they currently command. So I’d rather buy other US and UK shares today.

The post Is NOW the time for me to finally buy Tesla stock? Here’s what the charts say! appeared first on The Motley Fool UK.

We think earning passive income has never been easier

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

setButtonColorDefaults(“#5FA85D”, ‘background’, ‘#5FA85D’);
setButtonColorDefaults(“#43A24A”, ‘border-color’, ‘#43A24A’);
setButtonColorDefaults(“#FFFFFF”, ‘color’, ‘#FFFFFF’);

More reading

  • Should I sell my Tesla shares in case Elon Musk has a cage fight?
  • Should I forget Tesla and buy Rivian Automotive stock instead?

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.