Zentry, formerly known as GuildFi, has secured funding in a strategic round to build its Metagame Layer.

According to a press release shared with Cryptonews.com, the funding round included investments from Spartan Capital, Synergis, LongHash Ventures and DWF Labs. Animoca, Binance Labs, Coinbase Ventures and Pantera Capital have previously supported the company.

Metagame Layer to Unite Gamers Across Platforms

The new funding has increased Zentry’s treasury to over $150 million, including 16,000+ ETH, positioning the company to advance the development of the Metagame Layer for future web3 gaming and social experiences.

“As we build the Metagame Layer to unite all games and experiences into one vibrant Play Economy, adding the invaluable relationships from Spartan Capital, Synergis and LongHash was a no brainer,” said Zentry founder and CEO Jarindr Thitadilaka.

“They each bring deep expertise in gaming, virtual worlds and decentralized technologies – which will be critical as we execute our empowering vision to link people’s online and IRL activity to web3’s economic incentive layers,” said Thitadilaka.

GuildFi Rebands as Zentry in April

In April, GuildFi rebranded as Zentry as a part of the relaunch. It announced to introduce a new token conversion program where holders of the original GuildFi token $GF could convert it to the new token $ZENT.

Up the rebrand, the company also announced plans to build Metagame Layer, aimed at uniting three billion gamers into a single economy, regardless of the platform used. This layer will integrate loyalty systems, gamer identities, and cross-world activities from various games and platforms.

“Gamification of everyday life will continue to be a dominant trend going forward, and we believe Zentry is well positioned to build a unique social layer that better connects the digital and physical worlds,” said Synergis Capital founder and Managing Partner Jerry Shi.

“As the network effects of Zentry’s community platform grow it has the potential to become the dominant distribution source for new games and entertainment,” stated Shi.

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